Making an Event Memorable

Sensory Immersion in Event Planning and Theme Design

Our continual event planning and theme design success for our events comes from understanding the science of how we remember an event. We’ve studied the science and know that it’s our brain’s ability to recall or retrieve information from the past that has been encoded and stored in the brain. During this process, the brain replays a pattern of neural activity that was generated in response to the event that echoes the brain’s perception of the actual event. The key is sensory immersion in event planning and theme design is the key to making an event memorable!

In our continual study of human behavior, Fun For Business fully understands that the human brain composes small, individual “stories” and then stores them for future recall. Writing these stories as an event happens is really nothing more than the narrative we wish to keep influenced by the input of our senses. The senses cause variations in the quality and intensity of the narrative impacting future reference points of clarity and significance. So, defining an event to create an experience with intentional design is critical so that participants genuinely want to engage and insert a “bookmark” for a future memory. Sensory integration is more about psychology and sociology than just doing something. It’s about the full and intentional immersion of the five senses as the linchpin between the individual guest attending and hosting a successful event.

Okay…let’s get scientific for a moment.

Because of how memories are encoded and stored by our brain, memory recall happens on the fly through different areas of our brain. It’s not like accessing books in a library or even books on the same shelf. Rather, it’s like sorting through pieces of a jigsaw puzzle with different parts stored throughout our brain linked by neural networks. Recording a memory requires adjusting the connections between the neurons. Each memory tweaks a tiny subset of the 100 billion neurons in the brain and how they communicate. Neurons send messages to one another through small gaps, called synapses. Myelin is an insulating layer, or sheath, that forms around the nerves in the brain to allow electrical impulses to transmit quickly and efficiently.

All that to say, memory retrieval requires revisiting the neural pathway formed when the memory was created.

See more here about how we engage the senses to create memorable events.

So, let’s work together to…
Motivate and empower your people.
Make a statement or tell your story.
Educate and entertain.
Activate your brand.
Build your TEAM!

Submitted by:
Matt Martindale – CEO (Chief Entertainment Officer)
Fun For Business, Inc.